ABOUT · 魔美 – ★ MOOMAD · 魔美设计
 

RATIONALITY REFLECTED IN WILD AND MADNESS REFLECTED IN GENTLENESS

理智潜藏于天马行空 狂热闪烁着温润细致

 
 

认识魔美

魔美于2015年创办于上海,前身是2008年创办于上海的honeydesign品牌设计咨询,魔美善用风格鲜明的创造力和极具效率的执行力,为100位以上国际及中国,不同行业类型的品牌及产品提供全新的品牌形象系统建立,品牌形象系统升级,品牌衍生设计。
丁,魔美创办人及创意总监,魔美的创作核心。

 

魔美能力

1. 品牌形象系统建立


为新品牌定制专业有效的形象视觉识别系统(VI,SI),区别于繁冗的模版套用和复制方式,魔美的出品满足美学需求,具备商业价值,有利于执行与未来拓展。

2. 品牌形象系统升级


为现有品牌形象深入分析诊断,针对弱点和特点定制更适合的形象视觉升级方案,魔美不但擅长重塑,也能传承经典,让老品牌再度焕发光彩。

3. 品牌衍生设计


品牌形象建立与推广所需的各类衍生设计,例如:标志、品牌手册、产品目录、网站、包装、海报、展示、演示、卡通形象等,魔美都有新鲜的创意。
 

APPROACH MOOMAD

MOOMAD was founded in 2015 in Shanghai, formerly known as honeydesign which created in Shanghai, 2008. We skilled in distinctive style of creativity and highly efficient execution. We provide brand-new concept and design of branding and other visual design for clients in different industries from domestic and international.
Daniel(D), founder and creative director of MOOMAD.

 

CAPABILITY

1. BRAND IDENTITY SYSTEM


Professional and effective visual identity system design for new corporate or brand, it is different from diffuse and outdated copied templates. Design from MOOMAD meet the aesthetic needs, and has commercial values. It is conducive to future expansion.

2. BRAND IDENTITY SYSTEM REMOULDS


We precisely diagnose existing visual identity system, according to its weaknesses and characteristics, customize appropriate visual design solution. MOOMAD is not only good at rebranding, but we also heritage classics, and make the classical brand brilliance reappear.

3. BRAND VISUAL DESIGN


Branding and promotion needs other visual design to cooperate, such as logo, brochure, catalog, website, packaging, poster, display, demonstration,cartoon mascot etc. MOOMAD provides you with a refreshing creative design.
 
 

创造力与执行力


创造力是人类特有的一种综合性本领。是指产生新思想,发现和创造新事物的能力。世界上所有美好的事物都是创造力的果实。创造力是设计师必备条件,需不断变通与精进,使其更具流畅性和独特性。商业设计需要创新的(原创、新鲜、魅力),适合的(符合限制条件、切实可行、确实有用)创造力,绝非空洞的臆想和泛滥的模仿。★ · 魔美杜绝空洞的臆想和泛滥的模仿,更有创造力。

执行力是指善用资源、保质保量、贯彻战略意图,完成预定目标的实际操作能力。是品牌竞争力的核心,是把品牌战略、规划、目标转化成为效益、成果的关键。执行力必须仰赖理解力,透过正确有效的沟通后方能顺利实施。理解与沟通能力并非浮夸和虚构,需要责任、忠诚、实力加之不断磨砺与精进。★ · 魔美重诚信,善沟通,勇于担当,更有执行力。



CREATIVITY AND EXECUTION


Creativity is a human trait. It is an ability to generate new ideas, to discover and create new things. Almost all the good things in the world are the fruits of creativity. It is an essential prerequisite of a designer, it requires constant improvement to make it more rational and unique. Commercial Design needs innovative (original, fresh, charming) and appropriate (qualified, viable, useful) creativity, rather than empty imagination and senseless imitation. ★ · MOOMAD prohibits empty imagination and senseless imitation, we have more power of creativity.

Execution is an ability to make efficient use of resources, to guarantee quality and quantity, to implement strategic intent, and to achieve the desired objectives. Execution the core competition of brand. It is the key to transform strategy, planning, and goals into benefits and results. Execution depends on the understanding, after an accurate and effective communication can be carried out smoothly. But the ability to understand and communicate is not rhetoric, it is responsibility, loyalty, strength and constant exercise. ★ · MOOMAD has good communication skills, firm integrity and an open mind, we have more power of executive.