创造力是人类特有的一种综合性本领。是指产生新思想，发现和创造新事物的能力。世界上所有美好的事物都是创造力的果实。创造力是设计师必备条件，需不断变通与精进，使其更具流畅性和独特性。商业设计需要创新的（原创、新鲜、魅力），适合的（符合限制条件、切实可行、确实有用）创造力，绝非空洞的臆想和泛滥的模仿。★ · 魔美杜绝空洞的臆想和泛滥的模仿，更有创造力。
执行力是指善用资源、保质保量、贯彻战略意图，完成预定目标的实际操作能力。是品牌竞争力的核心，是把品牌战略、规划、目标转化成为效益、成果的关键。执行力必须仰赖理解力，透过正确有效的沟通后方能顺利实施。理解与沟通能力并非浮夸和虚构，需要责任、忠诚、实力加之不断磨砺与精进。★ · 魔美重诚信，善沟通，勇于担当，更有执行力。
CREATIVITY AND EXECUTION
Creativity is a human trait. It is an ability to generate new ideas, to discover and create new things. Almost all the good things in the world are the fruits of creativity. It is an essential prerequisite of a designer, it requires constant improvement to make it more rational and unique. Commercial Design needs innovative (original, fresh, charming) and appropriate (qualified, viable, useful) creativity, rather than empty imagination and senseless imitation. ★ · MOOMAD prohibits empty imagination and senseless imitation, we have more power of creativity.
Execution is an ability to make efficient use of resources, to guarantee quality and quantity, to implement strategic intent, and to achieve the desired objectives. Execution the core competition of brand. It is the key to transform strategy, planning, and goals into benefits and results. Execution depends on the understanding, after an accurate and effective communication can be carried out smoothly. But the ability to understand and communicate is not rhetoric, it is responsibility, loyalty, strength and constant exercise. ★ · MOOMAD has good communication skills, firm integrity and an open mind, we have more power of executive.